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F.T.C. Chides Nissan Over Deceptive Truck Ad

Posted by Unknown on Thursday, January 23, 2014


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Automobiles |F.T.C. Chides Nissan Over Deceptive Truck Ad



http://nyti.ms/1jFZG2f


Everyone knows by now — if there ever was a question — that “cars can’t jump on trains.” It says so right at the bottom of the screen during those Nissan Rogue ads, which also carry the label, “Fantasy. Do not attempt.”


If it was less clear that trucks cannot push dune buggies up steep sand hills, the Federal Trade Commission cleared that up on Thursday, when it settled a charge of deceptive advertising with Nissan North America.


The 30-second commercial, titled “Hill Climb,” shows a dune buggy getting stuck on a steep sand dune during a hill-climb competition. A Nissan Frontier roars up the hill, stops behind the dune buggy, then pushes it up and over the hill.


“In truth,” the F.T.C. said, “both the Nissan Frontier pickup truck and the dune buggy were dragged to the top of the hill by cables, and the sand dune was made to appear to be significantly steeper than it actually was. The Nissan Frontier pickup truck is incapable of performing the feat depicted in the Hill Climb advertisement.”


The commercial carried a disclaimer at the beginning, which said “Fictionalization. Do Not Attempt.”


But Matthew Gold, an F.T.C. lawyer, said the disclaimer was unsatisfactory. As part of the settlement, Nissan henceforth agreed not to use deceptive demonstrations in pickup ads.


In a statement, the automaker said, “Nissan takes its commitment to fair and truthful advertising seriously. The company has been and remains committed to complying with the law.”









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