The businesses best placed to keep up the momentum are all the result of such outlay. AdSmart, a system for targeting television advertising, has the potential to change the media landscape if the company can convince more channels to use it. Internet-based film rental and download-to-own via set-top boxes can squeeze more money from households, if BSkyB’s developers can get the technology right so customers can access their purchases on the move too.
It is hard to fault the way BSkyB is feeling its way into the future in several directions. The big question out of its hands is the next Premier League rights auction. But on current evidence, BSkyB and its shareholders should have confidence the business can continue to grow even if BT takes a larger share of live matches.
London 2012 is still a winner for Britain
London’s sensational 2012 Olympics is the gift that keeps on giving.
Today, Japanese prime minister Shinzo Abe will sign a memorandum of co-operation at the Olympic Park – the theatre of sporting dreams – giving British companies a key role in helping to stage the 2020 Toyko Games. The expertise of companies which helped to stage one of the finest Olympics of the modern era, is evidently still in demand.
The economic legacy of the London Games is said to be £13bn and, even allowing for an element of forgivable hyperbole in that figure, that is quite an achievement.
It is a reminder too that, for all the talk of white elephants and doom-laden predictions that preceded the event, the UK can still cut it on the world stage when it comes to delivering big infrastructure projects, provided the right leadership is in place and politicians act decisively.
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