Burberry , which took its beauty business in-house last year, is partnering with Amazon.com Inc. and Alibaba Group Holding Ltd.’s Tmall.com to boost online sales of Brit Rhythm fragrances and other products. It also plans to take control of its Japanese business when a license expires there next year.
Burberry shares rose 0.6 percent to 1,524 pence at 8:44 am in London, giving the maker of £3,995 trenchcoats a market value of about £6.7 billion.
Burberry repeated today that wholesale revenue from beauty will grow about 25 percent at constant exchange rates this year and added it is targeting “mid-teens percentage” growth in fragrances from fiscal 2016. The company, which has hired executives from companies including Chanel to help manage the business, is seeking to become a top-10 beauty brand, which would require a more than fivefold increase in sales.
more
{ 0 comments... » Burberry expanding brand bringing beauty to masses read them below or add one }
Post a Comment