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Inside the pop-up retail world

Posted by Unknown on Tuesday, May 27, 2014



Pop-up shops are in close competition with online retailers thanks to face-to-face interaction, said Lion’Esque founder and CEO Melissa Gonzales.




Lion’Esque are "pop-up architects" who help brands set up stalls across cities in the US .




Ms Gonzales said: "in this retailing anywhere society...they can really connect with a customer...and create a deeper relationship".






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