The transaction would have marked a return of jumbo-sized mergers among the world’s "Big Six" advertising groups, which have spent the past few years buying up much smaller targets in emerging markets and among web marketing specialists.
Together, Publicis and Omnicom had combined 2012 revenues of $22.7bn, with more than 130,000 employees.
The deal would have merged Publicis brands such as Saatchi & Saatchi and Leo Burnett with Omnicom’s BBDO Worldwide and DDB Worldwide.
Omnicom chief executive John Wren was planning to share the top job with his Publicis counterpart Maurice Levy for 30 months, after which Mr Levy would have become non-executive chairman and Wren sole CEO, Publicis said.
more
{ 0 comments... » Publicis and Omnicom call off $35bn merger read them below or add one }
Post a Comment