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Business Briefing: Hershey Designs Chocolate Kiss Into Its New Logo

Posted by Unknown on Friday, August 29, 2014


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Business Day |Hershey Designs Chocolate Kiss Into Its New Logo



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Business Day | Business Briefing






The Hershey Company, the candy maker, is introducing a new corporate logo featuring a stylized version of one of its most famous chocolate products. The company on Friday announced the new design, which adds a chocolate Kiss at the end of the company’s name. The logo is part of what the company calls a “disciplined identity system.” Ronald Burrage, the company’s senior global design director, said the goal was to help people “clearly identify, this is from the Hershey Company.” For its products, the only change will be on the back of packaging where the company’s name is printed. Hershey has about 13,000 employees and generates more than $7 billion in annual sales.



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