The Telegraph pitted their £1.75 latte, brewed according to their website with a “unique blend of mild, high grown Arabica beans”, against the same style coffee from Starbucks and Pret a Manger.
Roger Whiteside, who became chief executive last year, said: “Sales growth is being driven by initiatives that have further improved our products, availability, service and value.
Finance director Richard Hutton added: "I don't think this is revolution, but Greggs has always responded progressively to changing eating habits.
"We hope the brand has a broader appeal as a result of some of these things."
Shares in the Newcastle-based company rose 24.12, or 5pc, to 524.12p following the results, but in a taste test with its more established rivals the machine-brewed Gregg’s coffee failed to please.
The coffee is described by Greggs as a “100pc fairtrade” blend of Arabica beans from Columbia and Peru and Robusta beans from Tanzania, but the Telegraph’s tasters found it more akin to a service-station brew.
For the blind test, the Gregg’s offering was purchased from their Strutton Ground shop in Westminster and compared against a standard tall-sized Starbucks latte, which costs £2.25, and a small £2.10 Pret A Manger latte.
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