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FC Bayern Munich takes aim at American markets

Posted by Unknown on Tuesday, August 26, 2014



The 2014 World Cup stimulated unprecedented US interest in 'soccer'.




Now FC Bayern Munich , one of Europe's most successful clubs, has opened a New York office and hopes to capitalise on the sport's US growth.




Bloomberg's Brendan Greeley explores if the strategy will pay off for Bayern and its sponsors, or has the English Premier League already struck a fatal blow to their chances?






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