As well as the turmoil in Russia and Ukraine, the strengthening pound has made luxury goods more expensive to shoppers. Spending from American shoppers fell by 9pc, with Saudi spending falling 5pc and Nigerian 7pc.
The decline in global spending is the first since 2009. Britain had been enjoying a surge in retail sales from wealthy international tourists, according to Global Blue, which monitors tax-free spending around the world.
Gordon Clark, UK country manager of Global Blue, said: “Our figures show that political unrest and weakened home currencies are leaving shoppers from our top spending nations in a position where they are still spending more per transaction than before but are making less purchases than they would have made in the past.
“More than ever now British retailers and hotels need to review their international marketing plans, product range and staff training to ensure they still continue to secure this crucial international spend.”
The UK was not alone in suffering a fall in international spending, with Global Blue reporting a fall of 3pc across all leading tourism.
The biggest contributors to international spending in the UK are Chinese tourists, who account for 23pc of spending.
Although spending Chinese tourist continues to grow, it slowed from the growth of 20pc to 50pc that has been enjoyed in the last few years to 8pc in the first half of 2014.
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