The compact sports utility vehicle will be built at the company’s factory in Halewood, Merseyside, where 250 new jobs are being created to help produce the new members of the Discovery range.
The car, the first of the run of launches scheduled for the next five years, takes the number of people employed at Halewood to 4,750 – three times the number employed there in 2010. The company has invested £500m in the plant
Richard Else, Jaguar Land Rover (JLR) operations director at Halewood, said: “In many ways, Halewood has embodied the transformation of JLR.
"We have seen our workforce treble and production quadruple in just four years. Today we are operating three shifts, 24-hours a day to meet global demand and I am confident that the team here will deliver a flawless launch of this exciting new model.”
Phil Popham, JLR group marketing director, said: “The new Discovery Sport is an exciting development for the Land Rover Discovery family and demonstrates our commitment to continued investment in new models and innovation.
“This is also great news for our award-winning plant at Halewood and we remain committed to championing high quality production in the UK.”
The new vehicle will which has a 5+2 seating plan will go on sale early next year starting at £32,395 and was unveiled in a digital launch at Spaceport America from which Virgin will offer flights into space.
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