It will use the combined funds to undergo a major expansion of the business. Plans include planting more vines, building a new winery and brewery and putting up new storage and distribution facilities.
Some early investors have already piled in to the crowdfunding initiative, with investments ranging from £10 to £10,000.
Chapel Down announced the campaign as it posted an upbeat set of results despite slower wine sales due to a poor grape harvest for the 2011 and 2012 vintages.
The group instead turned to beer sales, which increased 60pc to £733,000 in the first six months of the year, to offset slower growth in wine. Overall, sales rose 21pc to £2.44m.
Frazer Thompson, chief executive, added that wine sales should get back on track in the next couple of years following a bumper crop in 2013 and signs of a strong harvest this year.
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