Once a user has connected their Twitter and Amazon accounts, if a link to a product page appears on their timeline, a reply using the hashtag '#AmazonBasket’ – or '#AmazonCart’ in the US – will add the item to their basket.
The feature – which uses the slogan “add it now, buy it later” – could prove useful to marketers, as by tweeting in response to product links, users are publicly revealing what they plan to purchase.
Last month, the web giant started trialling Dash, a small handheld gadget which houses a barcode scanner and microphone, for its US grocery customers.
The six-inch device directly adds scanned or dictated groceries to the customer’s Amazon basket, speeding up the order process.
The company already offers '1-Click Ordering’, which lets shoppers buy and checkout by clicking one button, and the subscription-based Prime delivery service.
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