Ms McCall told BBC Radio 4's Today programme that once passengers try easyJet, 95pc of them don't go back to using their previous preferred carrier, thanks to initiatives such as allocated seating, which was rolled out across all of the low cost airline's flights in November 2012.
"I think allocated seating has been the single most popular thing we have ever done for our passengers," said Ms McCall.
EasyJet's results are published on the same day as Heathrow and Gatwick unveil their final proposals for runway expansion, which will be submitted to the government-backed Airports Commission, chaired by Sir Howard Davies.
Gatwick claimed that 10m more passengers a year would be able to travel if it is allowed to build a second runway than if Heathrow's expansion plans are given the go-ahead. The West Sussex airport claims that it caters better for low cost airlines, such as easyJet, which are the fastest growing segment of the European aviation market.
Ms McCall said aviation capacity should not be used as a "political football" by policymakers in Britain and runways should be built where there is demand for additional flights from passengers. In an apparent vote for Heathrow, Ms McCall pointed out that demand in London is predominantly at the west London hub.
"There is a particular crunch in London that that tends to be around Heathrow," she said, adding that passengers should not have to foot the bill for new airport infrastructure, wherever it is built.
Davy analyst, Stephen Furlong, said he is likely to raise his estimate for easyJet's full year pre-tax profit - currently his forecast stands at £561.7m - as a consequence of the better than expected first half result.

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